How to choose a video app for Tiendanube: 8 criteria
View limits, shopping in the video, watermark, layouts, speed, integration, live and trial. What to ask before installing a video app in your store.
Choosing a video app is choosing how your store presents itself. The brands leading online fashion treat video as part of the storefront: it shows at the right spot, leads to the product and carries the brand's identity.
The Tiendanube app store has several options. These are the 8 criteria that set them apart, what to ask on each one and how Nuvem Video Commerce answers.
1. View limits
Many apps charge by view tier. App store listings show plans from 5 thousand to 150 thousand views a month, and going over means a plan change. Ask what happens when a video goes viral or Black Friday multiplies traffic.
On Nuvem Video Commerce, every plan has unlimited views. The price does not change with traffic.
2. Shopping inside the video
Video in the store is a storefront when the product is one tap away. Ask whether the product shows next to the video and goes to the cart without the shopper leaving it.
On Nuvem Video Commerce, each video has its products connected, and the shopper adds to cart without stopping playback.
3. The brand shown on the video
An app watermark on the player takes away the store's own-brand look. Ask whether it shows and on which plans.
On Nuvem Video Commerce, no plan has a watermark. The player shows the store's @, as identification only and with no link, so the shopper stays in the store.
4. Layouts and store placements
The home, category and product pages call for different formats. Ask which layouts exist and whether you pick the exact spot on the page without editing the theme.
Nuvem Video Commerce has 6 layouts: Carousel and Floating Carousel between sections, Mini Carousel and Mini Stories below the buy button, and Floating and Circular Floating in the screen corner.
5. Time until the video shows
A shopper on a phone scrolls the home page in a few seconds. A video that shows up after that never makes it into her storefront. Ask whether the app has measurements on real stores.
In tests on real fashion stores, Nuvem Video showed up to 3.4x faster than competing video apps, on the same phone and network.
6. Platform integration
An app built for many platforms tends to put a generic layer between it and your store. Ask whether the integration is native, whether it needs code and whether setup help is included.
Nuvem Video Commerce is exclusive to Tiendanube, with native integration, no code, no theme edits and assisted onboarding on every plan.
7. Live commerce
If live streams are the center of your strategy, pick an app with live. If your content is recorded video, like Reels and product videos, live should not weigh on the decision.
Nuvem Video Commerce has no live, on purpose. It focuses on recorded video in the storefront, the format stores use every day.
8. Trial and commitment
The safest way to decide is to see the video running in your own store. Ask whether there is a free trial, whether it needs a card and whether there is a lock-in.
Nuvem Video Commerce has a free trial with no credit card and no lock-in.
The speed numbers are in the benchmark, and the step by step to bring Reels into the store is in the Reels guide.
Frequently asked questions
What is the best video app for Tiendanube?
It depends on what the store needs. For recorded video in the storefront, with unlimited views, shopping in the video and no watermark, Nuvem Video Commerce is built exclusively for Tiendanube. For stores whose strategy revolves around live, an app with live streaming makes more sense.
How much does a video app cost on Tiendanube?
It varies with the view limit. Many apps charge by tier, from a few thousand to hundreds of thousands of views a month. Nuvem Video Commerce has three monthly plans, all with unlimited views, priced in local currency on the plans page.
Can I use Instagram Reels in the video app?
Yes. On Nuvem Video Commerce you upload each Reels file, connect the products and choose where it shows in the store.